The watersports industry is growing steadily. It is moving from swimming to stand-up paddling, kitesurfing or the more leisurely boogie board. The fact is, the customer, whether beginner or advanced, prefers water to solid ground more often. For this reason, the industry is promoting functional fabrics. Brands for swimwear showing a rising interest in the development of sporty-inspired collections. This particular evolution recalls how brands, especially lingerie brands, opened the athleisure market by developing sports bras. They took their existing knowledge and used it for a new application in the watersports tools and equipment industry.
The hardware market, from boards to kayaks, grows on its own. In line with that, comes the opportunity for advanced styling in swimwear. Beachwear, urban wear, and accessories are also showing a potential growth market. Brands emphasized this direction with sexy styling. Through functional fabrics, brands also produce collections of accessories that complete the look. It is becoming apparent that suppliers of swimwear fabrics are moving. From pure fashion swimwear into adding a combination designs and features.
Various swimwear brands are now focusing to take advantage of the growth of the water sports industry. They persuade consumers by offering a combination of sporty lifestyle and high-performance aspects. Consumers welcome positively, as swimwear do reflect the lifestyle effects of athletes on their activities.
High compression for warp knit and woven fabrics offer hybrid styling, where stability and UV protection are of paramount importance. Sun protection is not only attractive for the adult market, this functionality is also very important for children. Compact fabric structures with innovative yarns and coatings can protect against harmful UV rays. Protection is also important in swimsuits, as the long-sleeved rashguards inspire and convince with print patterns. A new UV resistance product suddenly comes into buying list.
Clearly, the sportswear apparel industry has picked up speed by pursuing the most important innovations in the market. They move from using extremely chlorine-resistant elastane to recycled synthetic fibers. In addition, bringing up UV protection product and a distinctive style. Not only high-performance swimwear sets on performance textiles, but also in conventional swimwear and fashion. The industry is expecting the market to grow as consumers now enjoy doing yoga on a surfboard. Their enthusiasts are as well as on a yoga mat. Some may move from cycling and run to stand-up paddling during the summer.
#Photo by Nicolas Cool on Unsplash