Professional adventurer were once unapproachable daredevils. Nowadays, they become more and more accessible in the digital age. In social media channels, they present their real life. Professional outdoor films start to show the human side of the adventure. This inspires customers and helps the industry.
Not everyone is looking for the extreme action. With the outdoor people can be laughed and amazed, sweated and suffered, or even get wet. There are no actors, therefore stories are not scripted. Even a failure of plans is an unexpected asset to the short stories and the audience. The camera treats them like a friend. Informal, appear professional, but not overproduced like some outdoor advertising production. That’s exactly what gives the viewer the feeling of experiencing the activities themselves.
When you’re on the smartphone, the adventurer on the net conveys a feeling of freedom. Sitting on the couch watching TV, it’s their channel on, doing the soft selling. By the time you’re watching an adventurous movie on a flight, they encourage you to make another trip plan. During your lunch on the computer, they do so. They give authentic access to outdoor sports and so, inspire everyone to seek their own adventures in great outdoor.
For manufacturers and retailers, these windows are a valuable gift in a wide variety of outdoor living designs. The individual types are actually normal people – no models or stars. And it’s not about someone as a person. They stand for something. Much as a vision, an attitude and embody it – without selling it. That’s exactly how they touch the viewer. Do not inspire anyone to climb a rock face unsecured. But to go out – in nature for hiking or else.
They operate a successful generic communication. At a time when television ratings are declining and advertising budgets are being limited, they come. The outdoor industry always on the look for new channels and access to potential consumers. They give the answer. But you do not win these through competitive product communication. Brand experiences inspire people to outdoor sports. On the other side, authentic ambassadors carry them into the consciousness of the consumers.
Authentic adventurers serve the outdoor industry well. They make outdoor experiences approachable and contagious. Also, they exemplify the human side of the industry. Most of all, they show how brands and retailers should communicate in the future. It is time for them to take on this great task. It’s up to the industry to stretch that feeling over the entire outdoor term.
The goal must be to create an intense social touch point for the outdoor lifestyle that inspires. Not by the communicative competition for product innovations, but by past emotional messages. This is a way to create the relevance it needs today to play a role in the leisure market. So they shape an awareness of what it means to be outside.
Who best give you advice about gear more than the expert adventurer himself?